Privacy Policy

Effective Date: June 25, 2026

Heartery ApS ("Heartery", "we", "our", or "us") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how BP FOOD collects, uses, stores, and protects your information when you use our mobile application and related services.

By using BP FOOD, you agree to the practices described in this Privacy Policy.

1. Who We Are
BP FOOD is developed and operated by:
Heartery ApS
Email: leo@heartery.ai

2. Information We Collect
Depending on how you use BP FOOD, we may collect the following information.
Account Information
When you create an account, we may collect:
• Email address
• Authentication information through Apple Sign In or Google Sign In
• Account preferences
Information You Provide
You may choose to provide:
• Food photos
• Food diary entries
• Meal preferences
• Dietary restrictions
• Allergies
• Recipes you save
• Other information you voluntarily enter into the app

Apple Health and Google Health Connect
If you grant permission, BP FOOD may read selected health data from Apple Health or Google Health Connect.
This information is used only to provide personalized features within the app.
We do not sell or use Apple Health or Google Health Connect data for advertising or marketing purposes.
You may revoke these permissions at any time through your device settings.

Device Information
We may collect information such as:
• Device identifiers
• Device type
• Operating system
• App version
• Crash reports
• Diagnostic information

Location Information
If you grant permission, BP FOOD may collect your approximate location to improve certain features and personalize your experience.
You can disable location access at any time in your device settings.

3. How We Use Your Information
We use your information to:
• Create and manage your account
• Personalize meal plans
• Analyze food photos
• Generate nutrition insights
• Improve recommendations
• Synchronize health data you choose to share
• Maintain app security
• Improve app performance
• Respond to customer support requests
• Detect bugs and prevent misuse
• Comply with legal obligations

4. Artificial Intelligence
BP FOOD uses artificial intelligence technologies, including models provided by OpenAI and Google Gemini, to generate personalized nutrition recommendations, analyze food information, and provide other intelligent features.
Information you submit for these features may be securely and anonymously processed by these providers solely for the purpose of delivering the requested functionality.

5. Analytics
We use Amplitude Analytics to understand how BP FOOD is used.
This helps us improve usability, identify technical issues, and develop new features.
Amplitude may collect usage statistics, device information, and interaction events.
We do not use analytics to identify you personally.

6. Data Storage
Your information is securely stored using Google Firebase services.
We use appropriate technical and organizational safeguards designed to protect your information against unauthorized access, loss, misuse, or disclosure.
Although we take reasonable measures to protect your information, no method of electronic storage or transmission is completely secure.

7. Sharing Your Information
We do not sell your personal information. We may share information only with trusted service providers that help us operate BP FOOD, including providers of:
• Authentication
• Cloud hosting
• Analytics
• Artificial intelligence services
These providers process information only as necessary to provide their services to us.
We may also disclose information when required by law or to protect our legal rights.

8. Data Retention
We retain your information only for as long as necessary to provide BP FOOD, comply with legal obligations, resolve disputes, and enforce our agreements.
When information is no longer needed, it is securely deleted or anonymized where reasonably possible.

9. Your Rights
Depending on your country or region, you may have the right to:
• Access your personal information
• Correct inaccurate information
• Delete your account and associated personal information
• Request a copy of your information
• Withdraw consent where processing is based on consent
• Object to certain types of processing
You can delete your account directly from within BP FOOD.

10. Children's Privacy
BP FOOD is not directed to children under the age required to provide valid consent under applicable law.
We do not knowingly collect personal information from children. If we become aware that we have collected such information without appropriate authorization, we will delete it promptly.

11. International Data Transfers
Your information may be processed or stored in countries other than your own.
When transferring personal information internationally, we use appropriate safeguards required by applicable privacy laws.

12. Security
We use industry-standard security measures designed to protect your information, including encrypted communication where appropriate, secure authentication, and access controls. No system can guarantee absolute security.

13. Third-Party Services
BP FOOD may use third-party services, including:
• Apple Sign In
• Google Sign In
• Apple Health
• Google Health Connect
• Google Firebase
• Amplitude
• OpenAI
• Google Gemini
These services have their own privacy policies governing how they process information.

14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
When material changes are made, we will update the Effective Date and, where appropriate, notify users through the app or other reasonable means.

15. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:

Heartery ApS
Email: leo@heartery.ai