Heartery
Privacy Policy of Website and Apps
Privacy Policy of Website and Apps
Effective Date: May 30, 2025
Thank you for using Heartery!
This Privacy Policy explains how we collect, use, store, and share your personal information when you access or use our website, applications, and services ("Services"). We respect your privacy and are committed to protecting your data.
By using the Services, you confirm that you have read and agreed to this Privacy Policy and that you are at least 16 years old or have obtained consent from your parent or legal guardian.
1. Information We Collect
We may collect the following categories of personal data:
The use of these integrations is subject to the respective privacy policies of Apple HealthKit and Google Fit. You can learn more about their policies here: http://www.apple.com/ios/health/, https://www.google.com/fit.
We do not use any health-related data for advertising, marketing, or profiling purposes. Such data is never shared with advertisers or third-party marketing platforms.
We do not collect precise location data or biometric data, unless explicitly provided by you. We also do not knowingly collect personal data from users under the age of 16.
2. How We Use Your Information
We use your personal data for the following purposes:
3. Sharing Your Information
We may share your personal data with trusted third-party service providers who perform functions on our behalf and help us deliver, maintain, and improve the Services. These may include:
All such providers are contractually bound to process your personal data only in accordance with our instructions, and in compliance with applicable data protection laws. We require them to implement appropriate technical and organizational measures to ensure the security and confidentiality of your data.
4. Cookies and Analytics
We use cookies and similar technologies to enhance your experience, analyze usage, and deliver personalized content. You can manage cookie preferences through your browser settings. Some services we may use include Google Analytics, Firebase, and App Store Analytics.
5. Data Security
We use industry-standard security measures to protect your personal data, including encryption, secure transmission, and access controls.
However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.
6. Your Rights
Depending on your jurisdiction, you may have the right to:
7. Data Retention
We retain personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
8. International Data Transfers
Your personal data may be transferred to and stored on servers located outside your country of residence, including countries that may not have equivalent data protection laws. By using the Services, you consent to such transfers.
9. California Privacy Rights (CCPA)
Heartery does not serve ads or sell personal data for monetary compensation. However, we may provide Advertising IDs from your device to advertising partners. Under certain laws, including California law, the sharing of such identifiers may be considered a "sale" of Personal Information. You can opt out of such sharing by adjusting your device settings:
To submit such requests, please contact us at it@heartery.ai
10. Rights under the GDPR (EEA Users)
If you are located in the European Economic Area (EEA), we process your personal data in accordance with the General Data Protection Regulation (GDPR).
Heartery does not serve ads, track users for marketing purposes, or share your personal data with advertisers. We collect only the data necessary to provide and improve the Services (such as quiz responses, device information, and usage data), and we do not use this data for profiling or targeted advertising.
The legal bases for processing your data are:
11. Changes to This Policy
We may update this Privacy Policy from time to time. Significant changes will be posted on our website. Continued use of the Services after changes are made constitutes your acceptance of the revised policy.
12. Contact Us
If you have any questions about this Privacy Policy, please contact us at: it@heartery.ai
This Privacy Policy explains how we collect, use, store, and share your personal information when you access or use our website, applications, and services ("Services"). We respect your privacy and are committed to protecting your data.
By using the Services, you confirm that you have read and agreed to this Privacy Policy and that you are at least 16 years old or have obtained consent from your parent or legal guardian.
1. Information We Collect
We may collect the following categories of personal data:
- Contact Information – such as your email address, and other contact details you provide when registering or contacting us.
- Device and Usage Information – such as IP address, device type, operating system, app activity, and diagnostics.
- Quiz or Onboarding Data – responses to onboarding questions or wellness assessments.
- Cookies and Tracking Technologies – including analytics tools and advertising identifiers.
- Blood pressure readings
- Heart rate
- Sleep duration and quality
- Activity levels and step count
The use of these integrations is subject to the respective privacy policies of Apple HealthKit and Google Fit. You can learn more about their policies here: http://www.apple.com/ios/health/, https://www.google.com/fit.
We do not use any health-related data for advertising, marketing, or profiling purposes. Such data is never shared with advertisers or third-party marketing platforms.
We do not collect precise location data or biometric data, unless explicitly provided by you. We also do not knowingly collect personal data from users under the age of 16.
2. How We Use Your Information
We use your personal data for the following purposes:
- To provide and operate the Services;
- To personalize your experience and generate custom wellness content;
- To analyze your health and improve the Services;
- To add new features and content based on aggregate usage data;
- To communicate with you and send support or marketing messages (based on your preferences);
- To provide essential data to third-party service providers integral to our Services;
- To comply with legal obligations;
- To ensure security and prevent fraud.
3. Sharing Your Information
We may share your personal data with trusted third-party service providers who perform functions on our behalf and help us deliver, maintain, and improve the Services. These may include:
- Hosting and infrastructure providers;
- Analytics and performance monitoring tools (e.g., Firebase, Amplitude);
- Advertising and attribution services (e.g., Facebook Pixel, Appsflyer);
- Payment processors (e.g., Stripe, Apple, Google).
All such providers are contractually bound to process your personal data only in accordance with our instructions, and in compliance with applicable data protection laws. We require them to implement appropriate technical and organizational measures to ensure the security and confidentiality of your data.
Processor | Purpose | Policy and opt-out |
Amplitude, Inc. | Mobile attribution and analytics. To perform research and analysis about how users interact with the Services. Personal Data collected: Cookies, Usage Data, Device Info, Identity Data. | |
Apple, Inc. | To collect and process payments for subscriptions to the App. Personal Data collected: Payment and banking information, and Usage Data. | |
Appsflyer Ltd | Mobile attribution and marketing analytics. Used to measure campaign performance, user acquisition, and in-app behavior across platforms. Personal Data collected: Advertising ID, Device Info, Events, IP address, and Usage Data. | |
Facebook Ireland Ltd. | Our Services measure conversions using visitor action pixels from Facebook. It allows an analysis of the effectiveness of Facebook advertisements for statistical and market research purposes and their future optimization. Facebook Analytics is an analytics tool provided by Facebook, Inc. (US) that may collect or receive information from our Services. You can manage your personalized ad preferences concerning Facebook directly from your Facebook account. Personal Data collected: Cookies, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example), and Usage Data. | |
Firebase | App infrastructure and analytics platform provided by Google. Used for event tracking, crash reporting, performance monitoring, A/B testing, and user engagement analysis. Personal Data collected: Device Info, Usage Data, Cookies, Crash logs, and other diagnostic data. | |
Google LLC | Provides various services, including Google Analytics, Google Ads, and Firebase backend. Used for analytics, remarketing, crash reporting, push notifications, and performance measurement. Personal Data collected: Cookies, Device Info, Usage Data, IP address, Advertising IDs. | |
Stripe | Payment service provider (Payment and Banking information) |
4. Cookies and Analytics
We use cookies and similar technologies to enhance your experience, analyze usage, and deliver personalized content. You can manage cookie preferences through your browser settings. Some services we may use include Google Analytics, Firebase, and App Store Analytics.
5. Data Security
We use industry-standard security measures to protect your personal data, including encryption, secure transmission, and access controls.
However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.
6. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you;
- Request correction or deletion of your personal data;
- Object to or restrict certain processing activities;
- Withdraw consent where applicable.
7. Data Retention
We retain personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
8. International Data Transfers
Your personal data may be transferred to and stored on servers located outside your country of residence, including countries that may not have equivalent data protection laws. By using the Services, you consent to such transfers.
9. California Privacy Rights (CCPA)
Heartery does not serve ads or sell personal data for monetary compensation. However, we may provide Advertising IDs from your device to advertising partners. Under certain laws, including California law, the sharing of such identifiers may be considered a "sale" of Personal Information. You can opt out of such sharing by adjusting your device settings:
- For Apple devices: Go to Settings > Privacy > Advertising and enable "Limit Ad Tracking."
- For Android devices: Go to Settings > Google > Ads and enable "Opt out of Ads Personalization."
- Disclose the categories of personal information collected;
- Disclose the categories of sources from which we collected it;
- Disclose the business or commercial purpose for collecting it;
- Disclose the categories of third parties with whom we shared it;
- Disclose specific pieces of your personal information that we collected;
- Delete or correct your personal information.
To submit such requests, please contact us at it@heartery.ai
10. Rights under the GDPR (EEA Users)
If you are located in the European Economic Area (EEA), we process your personal data in accordance with the General Data Protection Regulation (GDPR).
Heartery does not serve ads, track users for marketing purposes, or share your personal data with advertisers. We collect only the data necessary to provide and improve the Services (such as quiz responses, device information, and usage data), and we do not use this data for profiling or targeted advertising.
The legal bases for processing your data are:
- Performance of a contract – when you use the Service and agree to our Terms.
- Legitimate interests – such as maintaining and improving our application.
- Consent – when you explicitly agree to share sensitive data (e.g. health information via Apple HealthKit or Google Fit). You may withdraw your consent at any time with future effect.
- To access, correct, or delete your personal data;
- To restrict or object to certain types of processing;
- To withdraw consent at any time.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Significant changes will be posted on our website. Continued use of the Services after changes are made constitutes your acceptance of the revised policy.
12. Contact Us
If you have any questions about this Privacy Policy, please contact us at: it@heartery.ai
